About Us
Welcome to Nellie Belle's Boutique! Founded by on June 16, 2022, by our CEO & Founder, Jenell Harbin. Jenell is an Enterprise Tech Sales Rockstar, as well as a proud Black woman entrepreneur who still caters Creole Soul Food occasionally. Nellie Belle's Boutique is built at the intersection of bold style, deep legacy, and unwavering resilience.
Our Story & Founder
With over 30 years of high-impact experience in Enterprise Technology Sales and Marketing, Jenell has spent decades navigating the corporate world, closing record breaking & multi-million $$ deals with global icons including Walmart, LVMH (Louis Vuitton Moët Hennessy), CVS, Fendi, The Gap, and Levi Strauss. As an AWS Certified Solutions Architect and Certified Leadership Development Facilitator, she brings elite strategic vision to everything she builds. She has broken barriers in a career where you rarely see BLACK WOMEN 👊🏿💯
Jenell also had a few Modeling contracts and has graced numerous runways herself!
However, the true heart of Nellie Belle's Boutique was forged in the ultimate test of strength. While on medical leave fighting—and defeating—breast cancer, Jenell channeled her pain and purpose into creating her own business. During that exact battle, she endured the heartbreaking loss of her mother, Janice Harbin, who passed away on October 21, 2020.
Janice was a trailblazer in her own right as one of the very first Black women to become a licensed Real Estate Broker in the 1970s. A woman of incredible grace, sharp dressed, solid business acumen, and effortless flair, Janice was literally a walking advertisement for elegance and entrepreneurship, instilling in Jenell everything she knows today. Her father, Ronald Harbin is still the best dressed man she knows! As a teenager, Ronald frequently took Jenell to high-end Retailers and showed her how to spot high quality fabric & materials.
Our Mission & Legacy
Our Mission: Satisfy Your Inner Fashionista!
Our #1 priority is to provide ALL SIZES for ALL SHAPES! We take pride is Size Inclusivity, including Plus Size, Petite, and Tall since our CEO is 5'10!
As a proud Breast Cancer Survivor and Black woman Business owner, Jenell created Nellie Belle's Boutique to honor that maternal legacy of strength, ambition, and self-expression. Pink is symbolism at Nellie Belle's! Every piece we curate reflects the power of standing tall through adversity and stepping into your personal confidence.
We also offer Customized Apparel & Jewelry, Styling and Price Matching ALL Competitors!
For over 4 years, Nellie Belle's Boutique has developed a heavy presence by vending at Markets & Pop-ups around Seattle, Pioneer Square, the Auburn Supermall, as well as the Southcenter & Tacoma area. Nellie Belle's Boutique has been interviewed on location by Converge Media's "Back to Besa" show, and numerous Media outlets.
Thank you for supporting a Black woman-owned business built on legacy, resilience, and style!